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Where is the elf made?

Who owns the brand, where it's manufactured, and where its materials come from — and how much of it is made in United States.

The elf is manufactured in China (70%), United States (20%) and India (10%). The brand is owned by e.l.f. Beauty, Inc. (United States). Its Local Score for United States is 36/100 (Mixed origin). Last verified 9 Jul 2026.

Origin report

Cached — Served from the shared 24h cache

elf

e.l.f. · cosmetics · traced 9 Jul 2026

Mixed origin

36 of 100 points for 🇺🇸 United States — combining who owns the brand, where it's made, and where the materials come from.

Brand ownership
20/20 pts
Manufacturing
11/55 pts
Materials
5/25 pts
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e.l.f. Cosmetics is an American brand owned by its parent company e.l.f. Beauty, Inc., with most manufacturing in China and key materials sourced globally from China, India, the U.S., and France.

01Brand ownership

Confirmed — Multiple authoritative sources agree

e.l.f. Beauty, Inc. — United States

e.l.f. Cosmetics -> e.l.f. Beauty, Inc.

02Manufacturing

Reported — Credible source(s), not independently corroborated
  • Chinafinal assembly and major component production70%
  • United Statespackaging and some product lines20%
  • Indiaspecific ingredient processing10%

03Materials

Reported — Credible source(s), not independently corroborated
  • synthetic waxes and polymersChina40%
  • mineral pigmentsIndia25%
  • packaging plasticsUnited States20%
  • botanical extractsFrance15%

04Route

  1. Materials
    🇨🇳🇮🇳🇺🇸🇫🇷
  2. Production
    🇨🇳🇺🇸🇮🇳
  3. Ownership HQ
    🇺🇸

05Sources

  1. 01Who Owns E.l.f. Cosmetics - Companies History
  2. 02Who Owns e.l.f. Cosmetics? | Business Strategy Hub
  3. 03e.l.f. - Wikipedia
  4. 04Who Owns e.l.f. Cosmetics Company? – PortersFiveForce.com
  5. 05E.l.f. Cosmetics - TheIndustry.beauty

How we research and score →

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Frequently asked

Where is the elf made?

The elf is manufactured in China (70%), United States (20%) and India (10%).

Who owns e.l.f.?

e.l.f. is owned by e.l.f. Beauty, Inc., based in United States (ownership chain: e.l.f. Cosmetics -> e.l.f. Beauty, Inc.).

What is the elf made of?

The elf is made from synthetic waxes and polymers (from China), mineral pigments (from India), packaging plastics (from United States), botanical extracts (from France).

Is the elf made in United States?

Partly. Its Local Score for United States is 36/100 (Mixed origin), combining brand ownership, manufacturing, and material origins.